Case Study · HR / Recruiting · Telegram Ads
Case Telegram Ads: HR Master Quiz — CPA arizalar €2.47 dan
iGaming / Crypto / Web3 sohasida ishga olish hrmaster-quiz.vercel.app orqali: CPC = kvizga bosish, CPA = qoldirilgan ariza. 2248 ta ariza, media ≈ €7 562, blended CPA ≈ €3.36; Active-hovuz — CPA ≈ €3.31.
HR Master Quiz ishi × Telegram Ads: destination — hrmaster-quiz.vercel.app. Skreenda 15 ta kampaniya: 2248 murojaat, media ≈ €7 562, blended CPA ≈ €3.36. Eng yaxshi uyacha — Hire iGaming Experts: CPA €2.47 (255 ta ariza). Faol — 11 ta kampaniya (1605 ta ariza, CPA ≈ €3.31). CPC — kvizga bosish; CPA — qoldirilgan ariza. Snapshot, prognoz emas.
Keysning asosiy jihatlari
- HR leadgen kviz orqali: 2248 ariza ≈ €7.6k media, CPA ≈ €3.36.
- Eng yaxshi CPA — Hire iGaming Experts €2.47; hajmi yonida — EU Global Talent 247 ta ariza.
- Active CPA ≈ €3.31 vs Stopped ≈ €3.51.
- Kuchli burchaklar: iGamingda Top / Global Talent / C-Level yollash; Crypto EU ham eng yuqorida.
- Asosiy voqea = viktorinadan keyingi ariza, klik emas va «vakansiyaga qiziqish» ham emas.
1. Industry → Budget → Goal → Strategy → Results → Lessons
HR / ishga olish / headhunting: iGaming, Kripto, Web3. Leadgen quiz funnel orqali.
≈ €7 562 o‘rtacha 15 ta skrining kampaniyalarida. Faol ≈ €5 307.
So‘rovnomadan kelgan murojaatlarni GEO×vertical bo‘yicha nazorat qilinayotgan CPA da ko‘rish.
Matrix GEO (EU/UAE/UK/ES/RU/Global) × vertikal × ijaraga olish burchagi; viktorina manzili; eng yaxshi CPA bilan Active ni ushlab turish.
2248 ta murojaat · CPA €3.36 · eng yaxshi uyali €2.47 · Faol CPA €3.31.
«Hire / Talent / C-Level» bu kesmada CPA bo‘yicha noaniq Build/Hidden burchaklarni uradi.
2. Metriкlar: CPC va CPA
| Metrika | HR-ish holatda |
|---|---|
| CPC | Sarflangan ÷ Kliklar — viktorinaga klik (blended ≈ €0.57) |
| CPA | Spent ÷ Actions — bir qoldirilgan so‘rov narxi |
| CTR | 1.22–2.28% hujayralar bo‘yicha; ES Hire Top — cho‘qqisi 2.28% |
| Click → Lead CR | Actions ÷ Clicks — tepadagi ≈ 15–18% |
3. Skrinshottagi eng faol kampaniyalar
| Kampaniya | GEO | Clicks | Arizalar | CTR | CPC | CPA | Spent |
|---|---|---|---|---|---|---|---|
| Hire iGaming Experts | Broad | 1 436 | 255 | 1.85% | €0.44 | €2.47 | €630.43 |
| UAE · iGaming · Hire Top Talent | UAE | 547 | 88 | 1.92% | €0.45 | €2.80 | €246.80 |
| EU · iGaming · Global Talent | EU | 1 417 | 247 | 2.22% | €0.50 | €2.88 | €711.71 |
| UK · iGaming · C-Level Search | UK | 709 | 108 | 1.77% | €0.44 | €2.88 | €311.52 |
| EU · Crypto · Industry Experts | EU | 892 | 178 | 1.57% | €0.61 | €3.07 | €546.76 |
4. Active vs Stopped
| Pul | Spend | Arizalar | Blended CPA |
|---|---|---|---|
| Faol (11 ta kampaniya) | ≈ €5 307 | 1605 | ≈ €3.31 |
| To‘xtatildi (skrinshotda 4) | ≈ €2 255 | 643 | ≈ €3.51 |
| Butun kesim (15 kampaniya) | ≈ €7 562 | 2248 | ≈ €3.36 |
Stopped misollari
- iGaming Recruitment: 218 заявок, CPA €3.20, spent €697.72
- iGaming Hiring — Find Your: 142 заявок, CPA €3.24, spent €459.85
- Global · Web3 · Find Specialists: 108 заявок, CPA €3.55, spent €383.74
- Hidden iGaming Talent: 175 заявок, CPA €4.08, spent €713.22
5. HR leadgen uchun darslar Telegram Ads
- Primary KPI = kvizdan keyingi ariza, CTR «vakansiyalar» emas.
- Hire / Talent / C-Level burchaklari ko‘pincha noaniq Build/Hidden kreaktivlardan arzonroq bo‘ladi.
- GEO×vertikal matritsa majburiy: BAA Hire Top ≠ Global Web3 iqtisodiyot bo‘yicha.
- Stopped с CPA €3.5–€4.1 operating CPA hisobotida aralashtirmang.
Qisqa versiya: /cases. Boshqa hollatlar: Ervano Estate Dubai, Crypix.
FAQ
HR Master Quiz Telegram Ads nima?
HR / recruiting leadgen uchun @@Telegram Ads7@@-xona Telegram Ads kesimi: hrmaster-quiz.vercel.app kvizi iGaming, Crypto, Web3 vertikallarida. Asosiy KPI — qoldirilgan ariza (Actions). Ekran tasvirida 2248 ta ariza media ≈ €7 562 da (CPA ≈ €3.36). Faol (11 ta kampaniya) — CPA ≈ €3.31. Snapshot, emas SLA.
CPC HR-iskanda CPA dan qanday farq qiladi?
CPC — kvizdagi klik narxi (Sarflangan ÷ Kliklar). CPA — kvizdan keyingi bitta ariza narxi (Sarflangan ÷ Harakatlar). Blended CPC ≈ €0.57; eng yaxshi Active’da — €0.44–€0.50, CPA esa €2.47–€2.88.
Eng yaxshi CPA ishga olish bo‘yicha arizalar bo‘yicha qaysi?
Skrinda eng yaxshi CPA — Hire iGaming Expertsda €2.47 (255 ta ariza, €630.43). Keyingi: UAE Hire Top €2.80, EU Global Talent €2.88 (247 ta ariza), UK C-Level €2.88, EU Crypto €3.07.
Qaysi GEO va vertikallar ishlagan?
GEO: YEvropa Ittifoqi, BAA, Ispaniya, Buyuk Britaniya, Rossiya, Global. Vertikallar: iGaming (asosiy hajm), Crypto, Web3. Kuchli bog‘lanishlar — iGaming Hire / Global Talent / C-Level; qimmatroq — Build Your Team va Hidden Talent kreatiflari qismi.
Nima uchun kviz destination sifatida?
Kvizz arizagacha bo‘lgan frictionni kamaytiradi: rol/vertikal bo‘yicha segmentlaydi va lead formani to‘playdi. HR uchun Telegram Adsda bu tipik bot/site hybrid yo‘l: bosing → kvizz → ariza = Harakat.
Nima uchun ba'zi kampaniyalar Stopped holatida?
To‘xtatildi: Yollash €3.20, Ishga qabul €3.24, Global Web3 €3.55, Yashirin Talant €4.08 — CPA Active-koridoridan yuqori ≈ €3.31. Bu matrix testining oxiri, «hisob muvaffaqiyatsizligi» emas.
Boshqa HR-offerda CPA €2.47 ni takrorlash mumkinmi?
Kafolat yo‘q. Metodni takrorlaymiz: quiz funnel, GEO×vertikal matritsa, CPA so‘rov bo‘yicha kill. Raqamlar offer, lead sifati va GEO raqobatiga bog‘liq. Pilot majburiy.
Telegram Ads da HR leadgen kerakmi?
Keling GEO×vertical matrix iGaming/Crypto/Web3 bo‘yicha yig‘amiz va CPA Active bo‘yicha arizalarni ko‘rsatamiz — HR Master Quiz misolidagi kabi.