Case Study · Real Estate · Dubai · Telegram Ads
Kейс Telegram Ads: Ervano Estate Dubai — CPA arizalar €2.37 dan
Dubaydagi ko‘chmas mulkni rasmiy @@Telegram Ads7@@-kabinet Telegram Ads orqali: CPC = saytga bosish, CPA = qoldirilgan ariza. 2720 ta ariza, media ≈ €9 036, blended CPA ≈ €3.32; Active-pul — CPA ≈ €3.21.
Ervano Estate × Telegram Ads holati: destination — ervanoestate.com. Skreenda 16 ta kampaniya: 2720 ta ariza, media ≈ €9 036, blended CPA ≈ €3.32. Eng yaxshi uyacha — Dubai Distress Deals: CPA €2.37. Faol — 13 kampaniya (2237 ariza, CPA ≈ €3.21). CPC — saytga klik; CPA — qoldirilgan ariza. Snapshot, prognoz emas.
Keysning asosiy jihatlari
- Ko‘chmas mulk leadgen: 2720 ariza ≈ €9k media, CPA ≈ €3.32.
- Eng yaxshi CPA — Distress Deals €2.37; eng yuqori hajm — Villas Investment 327 ariza.
- Active CPA ≈ €3.21 vs Stopped ≈ €3.84.
- Kuchli tomonlar: distress / bozor narxidan past, 4 yillik toʻlov, villa investitsiyasi.
- Primary event = ariza, «villa ustiga bosish» va «bitim» emas.
1. Industry → Budget → Goal → Strategy → Results → Lessons
Dubay ko‘chmas mulki: villalar, townhauslar, loyihalash bosqichidagi, qiyin / bozor narxidan past.
≈ €9 036 o‘rta 16 ta skrining kampaniyalarida. Faol ≈ €7 182.
Saytdan kelgan arizalar nazorat qilinadigan CPA (vanity CTR emas) bo‘lganda.
Obyekt turiga va toʻlov burchagiga mos Creative matrix; sayt + lead forma; eng yaxshi CPA bilan Active hold.
2720 so'rov · CPA €3.32 · eng yaxshi uyali €2.37 · Faol CPA €3.21.
Distress/below-market va 4-yillik reja CPA bo‘yicha broad payment creatives ni uradi.
2. Metriкlar: CPC va CPA
| Metrika | Ko‘chmas mulk ishida |
|---|---|
| CPC | Spent ÷ Clicks — ervanoestate.com saytida klik (aralash ≈ €0,62) |
| CPA | Spent ÷ Actions — bir qoldirilgan so‘rov narxi |
| CTR | 1.19–2.25% hujayralar bo‘yicha; Off-Plan Smart — cho‘qqi 2.25% |
| Click → Lead CR | Actions ÷ Clicks — tepadagi ≈ 15–29% |
3. Skrinshottagi eng faol kampaniyalar
| Kampaniya | Clicks | Arizalar | CTR | CPC | CPA | Spent |
|---|---|---|---|---|---|---|
| Dubai Distress Deals | 774 | 131 | 1.81% | €0.40 | €2.37 | €309.90 |
| Dubai Property — 4-Year | 1 085 | 297 | 1.60% | €0.68 | €2.48 | €736.07 |
| Below-Market Dubai Property | 1 216 | 207 | 2.20% | €0.45 | €2.62 | €542.43 |
| Dubai Villas — Investment | 1 872 | 327 | 1.97% | €0.47 | €2.68 | €876.91 |
| Dubai Distress Properties | 371 | 107 | 1.27% | €0.78 | €2.71 | €289.52 |
4. Active vs Stopped
| Pul | Spend | Arizalar | Blended CPA |
|---|---|---|---|
| Faol (13 ta kampaniya) | ≈ €7 182 | 2237 | ≈ €3.21 |
| To‘xtatildi (skrinshotda 3) | ≈ €1 854 | 483 | ≈ €3.84 |
| Butun kesim (16 kampaniya) | ≈ €9 036 | 2720 | ≈ €3.32 |
Stopped misollari
- Dubai Townhouses: 46 заявок, CPA €3.72, spent €171.09
- Invest in Dubai — 70%: 236 заявок, CPA €3.66, spent €864.32
- Dubai Villas — 10% Down: 201 заявок, CPA €4.07, spent €818.17
5. Lessons real estate UA uchun Telegram Ads
- Primary KPI = ariza, sichqoncha bosish emas va «villa qiziqishi» emas.
- Distress / bozor narxidan past va tushunarli to'lov rejasi ko'pincha keng ko'lamli hashamatli da'volardan arzonroq bo'ladi.
- Hajm va eng yaxshi CPA — turli kataklar: agar unit ekonomika mos kelsa, ikkalasini ham Active holatda saqlang.
- Stopped с CPA €3.7–€4.1 operating CPA hisobotida aralashtirmang.
Qisqa versiya: /cases. Boshqa hollatlar: Crypix, YuraArbitraz_Bot.
FAQ
Telegram Ads Ervano Estate Dubaydagi ish holati nima?
Srez @@Telegram Ads7@@-xonasi Telegram Ads uchun ervanoestate.com ko'chmas mulk agentligi (Dubaida). Manzil — sayt, asosiy KPI — qoldirilgan so'rovnoma (Actions). Skreenda 2720 so'rovnoma media ≈ €9 036 (CPA ≈ €3,32). Faol (13 kampaniya) — CPA ≈ €3,21. Snapshot, SLA emas.
CPC bu holatda CPAdan nimasi bilan farq qiladi?
CPC — ervanoestate.com saytida bir klik narxi (Sarflangan ÷ Kliklar). CPA — bir qoldirilgan murojaat narxi (Sarflangan ÷ Harakatlar). Aralash CPC ≈ €0.62; eng yaxshi Active’da — €0.40–€0.68, CPA esa €2.37–€2.71.
Dubaydagi CPA bo‘yicha eng yaxshi nima?
Skrinda eng yaxshi CPA — Dubai Distress Deals da €2.37 (131 ta so‘rov, €309.90). Keyingi: Property 4-Year €2.48 (297 ta so‘rov), Below-Market €2.62, Villas Investment €2.68 (327 ta so‘rov — topdagi eng ko‘p hajmga ega yetakchi).
Dubai Real Estate Telegram Ads da qaysi takliflar ishlaydi?
Kesimdagi kuchli burchaklar: distress / bozor pasti, 4 yillik to‘lov, villa investitsiyasi, off-plan, townhouselar 10% dan. CPA bo‘yicha zaifroq — keng «40/60» va qisman payment-plan kreativlari qimmatroq klik bilan.
Dubayda Telegram Ads orqali ko'chmas mulk uchun ariza qancha turadi?
Ushbu portfeldagi blended CPA ≈ €3.32 barcha 16 kampaniya bo‘yicha; Active operating CPA ≈ €3.21. Eng yaxshi hujayralar €2.37–€2.71 ni ushlab turadi. Bu leadgen ariza bo‘yicha, CPL “qo‘ng‘iroq uchun” yoki cost per deal emas.
Nima uchun ba'zi kampaniyalar Stopped holatida?
Stopped skrinshotda: Townhouses (€3.72), Invest 70% (€3.66), Villas 10% Down (€4.07) — CPA Active-koridoridan yuqori ≈ €3.21. Bu normal tail matrix test: qimmatroq paketlarni o‘chirish.
Boshqa ko'chmas mulk taklifida CPA €2.37 ni takrorlash mumkinmi?
Kafolat sifatida yo‘q. Metodni takrorlaymiz: sayt + ariza birlamchi voqea sifatida, creative matrix ob’ekt turlari va to‘lov burchaklari bo‘yicha, CPA bo‘yicha kill. Raqamlar GEO auditoriyasi, landing va lead formaning sifati bilan bog‘liq. Pilot majburiy.
Telegram Ads da ko‘chmas mulk uchun leadgen kerakmi?
Obyektlar va payment angles bo‘yicha creative matrix tuzamiz va CPA Active bo‘yicha arizalarni ko‘rsatamiz — Ervano Estate casesidagi kabi.