Case Study · Real Estate · Dubai · Telegram Ads
Case Telegram Ads: Ervano Estate Dubai — CPA applications from €2.37
Real estate in Dubai through the official @@Telegram Ads7@@-office Telegram Ads: CPC = click on the website, CPA = submitted application. 2720 applications, media ≈ €9,036, blended CPA ≈ €3.32; Active pool — CPA ≈ €3.21.
Case Ervano Estate × Telegram Ads: destination — ervanoestate.com. There are 16 campaigns on the screen: 2,720 applications, media ≈ €9 036, blended CPA ≈ €3.32. The best cell — Dubai Distress Deals: CPA €2.37. Active — 13 campaigns (2237 applications, CPA ≈ €3.21). CPC — click on the website; CPA — submitted application. Snapshot, not a forecast.
Najważniejsze z case'a
- Real estate leadgen: 2720 applications for ≈ €9k media, CPA ≈ €3.32.
- The best CPA — Distress Deals €2.37; volume on top — Villas Investment 327 applications.
- Active CPA ≈ €3.21 vs Stopped ≈ €3.84.
- Strong points: distress / below-market, 4-year payment, villa investment.
- Primary event = an application, not a "click on the villa" or a deal.
1. Industry → Budget → Goal → Strategy → Results → Lessons
Real estate Dubai: villas, townhouses, off-plan, distress / below-market.
≈ €9,036 media for 16 screen campaigns. Active ≈ €7,182.
Applications from the website under controlled CPA (not vanity CTR).
Creative matrix by type of object and payment angle; website + lead form; hold Active with the best CPA.
2720 requests · CPA €3.32 · best cell €2.37 · Active CPA €3.21.
Distress/below-market and 4-year plan beat broad payment creatives at CPA.
2. Metrics: CPC and CPA
| Metryka | In the real estate case |
|---|---|
| CPC | Spent ÷ Clicks — click on ervanoestate.com (blended ≈ €0.62) |
| CPA | Spent ÷ actions — the price of one left bid |
| CTR | 1.19–2.25% per cell; Off-Plan Smart — peak 2.25% |
| Click → Lead CR | Actions ÷ Clicks — in the top ≈ 15–29% |
3. Top Active campaigns on the screenshot
| Kampania | Clicks | Leady | CTR | CPC | CPA | Spent |
|---|---|---|---|---|---|---|
| Dubai Distress Deals | 774 | 131 | 1.81% | €0.40 | €2.37 | €309.90 |
| Dubai Property — 4-Year | 1 085 | 297 | 1.60% | €0.68 | €2.48 | €736.07 |
| Below-Market Dubai Property | 1 216 | 207 | 2.20% | €0.45 | €2.62 | €542.43 |
| Dubai Villas — Investment | 1 872 | 327 | 1.97% | €0.47 | €2.68 | €876.91 |
| Dubai Distress Properties | 371 | 107 | 1.27% | €0.78 | €2.71 | €289.52 |
4. Active vs Stopped
| Pula | Spend | Leady | Blended CPA |
|---|---|---|---|
| Active (13 campaigns) | ≈ €7 182 | 2237 | ≈ €3.21 |
| Stopped (3 on the screen) | ≈ €1 854 | 483 | ≈ €3.84 |
| Full slice (16 campaigns) | ≈ €9 036 | 2720 | ≈ €3.32 |
Przykłady Stopped
- Dubai Townhouses: 46 заявок, CPA €3.72, spent €171.09
- Invest in Dubai — 70%: 236 заявок, CPA €3.66, spent €864.32
- Dubai Villas — 10% Down: 201 заявок, CPA €4.07, spent €818.17
5. Lessons for real estate UA at Telegram Ads
- Primary KPI = application, not a click and not 'interest in the villa'.
- Distress / below-market and a clear payment plan are often cheaper than broad luxury claims.
- Volume and the best CPA are different cells: keep both in Active if unit economics match.
- Stopped with CPA €3.7–€4.1 do not mix in the operating CPA report.
Krótka wersja: /casesMore projects Crypix, YuraArbitraz_Bot.
FAQ
What is the case Telegram Ads Ervano Estate Dubai?
Cut @@Telegram Ads7@@-office Telegram Ads for the real estate agency ervanoestate.com (Dubai). Destination — website, primary KPI — submitted application (Actions). In the screenshot 2,720 applications at media ≈ €9,036 (CPA ≈ €3.32). Active (13 campaigns) — CPA ≈ €3.21. Snapshot, not SLA.
How does CPC differ from CPA in this case?
CPC — cost per click on ervanoestate.com (Spent ÷ Clicks). CPA — cost of a single submitted application (Spent ÷ Actions). Blended CPC ≈ €0.62; in the best Active — €0.40–€0.68 with CPA €2.37–€2.71.
Which is the best CPA for requests in Dubai?
The best CPA on the screenshot is €2.37 at Dubai Distress Deals (131 bids, €309.90). Next: Property 4-Year €2.48 (297 bids), Below-Market €2.62, Villas Investment €2.68 (327 bids — the volume leader among the top).
Which offers work in Dubai Real Estate Telegram Ads?
Strong angles in the cut: distress / below-market, 4-year payment, villa investment, off-plan, townhouses from 10%. Weaker on CPA — broad '40/60' and some payment-plan creatives with more expensive clicks.
How much does a real estate application in Dubai through Telegram Ads cost?
In this portfolio, blended CPA ≈ €3.32 across all 16 campaigns; Active operating CPA ≈ €3.21. The best cells hold €2.37–€2.71. This is leadgen per application, not CPL 'per call' and not cost per deal.
Why part of the Stopped campaigns?
Stopped on the screen: Townhouses (€3.72), Invest 70% (€3.66), Villas 10% Down (€4.07) — CPA above the Active corridor ≈ €3.21. This is a normal tail matrix test: disabling more expensive bundles.
Is it possible to repeat CPA €2.37 on another real estate offer?
No as a guarantee. We repeat the method: site + application as the primary event, creative matrix by types of objects and payment angles, kill by CPA. Numbers depend on GEO audience, landing page, and quality of the lead form. Pilot is mandatory.
Need real estate leadgen in Telegram Ads?
Let's assemble a creative matrix by objects and payment angles and show CPA applications for Active — as in the Ervano Estate case.