Case Study · HR / Recruiting · Telegram Ads
Case Telegram Ads: HR Master Quiz — CPA applications from €2.47
Hiring in iGaming / Crypto / Web3 through the quiz hrmaster-quiz.vercel.app: CPC = click on the quiz, CPA = submitted application. 2248 applications, media ≈ €7,562, blended CPA ≈ €3.36; Active pool — CPA ≈ €3.31.
Case HR Master Quiz × Telegram Ads: destination — hrmaster-quiz.vercel.app. There are 15 campaigns on the screen: 2,248 applications, media ≈ €7 562, blended CPA ≈ €3.36. The best cell — Hire iGaming Experts: CPA €2.47 (255 applications). Active — 11 campaigns (1605 applications, CPA ≈ €3.31). CPC — click on the quiz; CPA — submitted application. Snapshot, not a forecast.
ケースの要点
- HR leadgen through quiz: 2248 applications for ≈ €7.6k media, CPA ≈ €3.36.
- The best CPA — Hire iGaming Experts €2.47; volume nearby — EU Global Talent 247 applications.
- Active CPA ≈ €3.31 vs Stopped ≈ €3.51.
- Strong angles: Hire Top / Global Talent / C-Level in iGaming; Crypto EU is also at the top.
- Primary event = an application after the quiz, not a click and not "interest in the vacancy".
1. Industry → Budget → Goal → Strategy → Results → Lessons
HR / recruiting / headhunting: iGaming, Crypto, Web3. Lead generation through quiz funnel.
≈ €7,562 media for 15 screen campaigns. Active ≈ €5,307.
Applications from the quiz with controlled CPA by GEO×vertical.
Matrix GEO (EU/UAE/UK/ES/RU/Global) × vertical × hire angle; quiz destination; hold Active with the best CPA.
2248 requests · CPA €3.36 · best cell €2.47 · Active CPA €3.31.
“Hire / Talent / C-Level” hits vague Build/Hidden angles at CPA in this slice.
2. Metrics: CPC and CPA
| 指標 | In the HR case |
|---|---|
| CPC | Spent ÷ Clicks — quiz click (blended ≈ €0.57) |
| CPA | Spent ÷ actions — the price of one left bid |
| CTR | 1.22–2.28% per cell; ES Hire Top — peak 2.28% |
| Click → Lead CR | Actions ÷ Clicks — in the top ≈ 15–18% |
3. Top Active campaigns on the screenshot
| キャンペーン | GEO | Clicks | リード | CTR | CPC | CPA | Spent |
|---|---|---|---|---|---|---|---|
| Hire iGaming Experts | Broad | 1 436 | 255 | 1.85% | €0.44 | €2.47 | €630.43 |
| UAE · iGaming · Hire Top Talent | UAE | 547 | 88 | 1.92% | €0.45 | €2.80 | €246.80 |
| EU · iGaming · Global Talent | EU | 1 417 | 247 | 2.22% | €0.50 | €2.88 | €711.71 |
| UK · iGaming · C-Level Search | UK | 709 | 108 | 1.77% | €0.44 | €2.88 | €311.52 |
| EU · Crypto · Industry Experts | EU | 892 | 178 | 1.57% | €0.61 | €3.07 | €546.76 |
4. Active vs Stopped
| プール | Spend | リード | Blended CPA |
|---|---|---|---|
| Active (11 campaigns) | ≈ €5 307 | 1605 | ≈ €3.31 |
| Stopped (4 on the screen) | ≈ €2 255 | 643 | ≈ €3.51 |
| Full slice (15 campaigns) | ≈ €7 562 | 2248 | ≈ €3.36 |
Stoppedの例
- iGaming Recruitment: 218 заявок, CPA €3.20, spent €697.72
- iGaming Hiring — Find Your: 142 заявок, CPA €3.24, spent €459.85
- Global · Web3 · Find Specialists: 108 заявок, CPA €3.55, spent €383.74
- Hidden iGaming Talent: 175 заявок, CPA €4.08, spent €713.22
5. Lessons for HR leadgen in Telegram Ads
- Primary KPI = application after the quiz, not CTR 'job openings'.
- Hire / Talent / C-Level angles are often cheaper than vague Build/Hidden creatives.
- GEO×vertical matrix is required: UAE Hire Top ≠ Global Web3 in economics.
- Stopped with CPA €3.5–€4.1 do not mix in the operating CPA report.
要約: /casesMore projects Ervano Estate Dubai, Crypix.
FAQ
What is the Telegram Ads HR Master Quiz case?
Cut @@Telegram Ads7@@-office Telegram Ads for HR / recruiting leadgen: quiz hrmaster-quiz.vercel.app in the iGaming, Crypto, Web3 verticals. Primary KPI — submitted application (Actions). In the screenshot, 2248 applications at media ≈ €7,562 (CPA ≈ €3.36). Active (11 campaigns) — CPA ≈ €3.31. Snapshot, not SLA.
How does CPC differ from CPA in the HR case?
CPC — cost per click on the quiz (Spent ÷ Clicks). CPA — cost of a single lead after the quiz (Spent ÷ Actions). Blended CPC ≈ €0.57; in the best Active — €0.44–€0.50 with CPA €2.47–€2.88.
Which is the best CPA for hiring requests?
The best CPA in the screenshot — €2.47 at Hire iGaming Experts (255 applications, €630.43). Next: UAE Hire Top €2.80, EU Global Talent €2.88 (247 applications), UK C-Level €2.88, EU Crypto €3.07.
Which GEO and verticals were working?
GEO: EU, UAE, ES, UK, RU, Global. Verticals: iGaming (main volume), Crypto, Web3. Strong combinations — iGaming Hire / Global Talent / C-Level; more expensive — part of Build Your Team and Hidden Talent creatives.
Why quiz as destination?
The quiz reduces friction to the application: it segments by role/vertical and collects the lead form. For HR at Telegram Ads this is a typical bot/site hybrid path: click → quiz → application = Action.
Why part of the Stopped campaigns?
Stopped: Recruitment €3.20, Hiring €3.24, Global Web3 €3.55, Hidden Talent €4.08 — CPA above the Active corridor ≈ €3.31. This is the tail of the matrix test, not an 'account failure'.
Is it possible to repeat CPA €2.47 on another HR offer?
No as a guarantee. We repeat the method: quiz funnel, GEO×vertical matrix, kill by CPA applications. The numbers depend on the offer, lead quality, and competition GEO. Pilot is mandatory.