Case Study · Casino · Multi-GEO · Telegram Ads
Case Telegram Ads: PlayFame BonusBot — CPA Actions from €1.14
Casino bot multi-GEO via Euro-cabinet Telegram Ads: CPC = click in the bot, CPA = Action. 4256 Actions, media ≈ €8,619, blended CPA ≈ €2.03; Active — CPA ≈ €1.84. Best cell — MX €1.14.
Case PlayFame BonusBot × Telegram Ads: destination — t.me/PlayFame_BonusBot. There are 16 campaigns on the screen: 4256 Actions, media ≈ €8 619, blended CPA ≈ €2.03. The best cell — MX · Casino Channels: CPA €1.14. Active — 12 campaigns (3383 Actions, CPA ≈ €1.84). Snapshot, not a forecast.
The main thing from the case
- Multi-GEO casino bot: 4256 Actions on ≈ €8.6k media, CPA ≈ €2.03.
- The best CPA — MX Channels €1.14; top volume — BR Communities 422 Actions.
- Active CPA ≈ €1.84 vs Stopped ≈ €2.75 (CA/US/UK).
- LATAM + ES is cheaper than DE; US/UK/CA — kill.
- Primary event = Action in the bot, not FTD.
1. Industry → Budget → Goal → Strategy → Results → Lessons
Online casino / iGaming, destination — Telegram bot, multi-GEO portfolio.
≈ €8,619 media on 16 screenshot campaigns. Active ≈ €6,216.
Actions in the bot with control CPA over GEO-cells.
GEO × audience matrix (channels / slots / communities); kill expensive markets.
4256 Actions · CPA €2.03 · best cell €1.14 · Active CPA €1.84.
MX/BR/ES hold CPA; US/UK/CA more expensive than the operating corridor.
2. Metrics: CPC and CPA
| Metrics | In the multi-GEO casino case |
|---|---|
| CPC | Spent ÷ Clicks — cost per bot click (LATAM top ≈ €0.28–€0.34) |
| CPA | Spent ÷ Actions — the cost of one target action |
| CTR | 1.23–2.19% per cell; MX Channels — peak 2.19% |
| Click → Action CR | Actions ÷ Clicks — in LATAM top ≈ 25–27% |
3. Top Active campaigns on the screenshot
| Campaign | Clicks | Actions | CTR | CPC | CPA | Spent |
|---|---|---|---|---|---|---|
| MX · Casino Channels | 1 015 | 251 | 2.19% | €0.28 | €1.14 | €286.40 |
| BR · Casino Communities | 1 661 | 422 | 2.11% | €0.31 | €1.22 | €514.80 |
| BR · Slots Audience | 1 079 | 271 | 2.04% | €0.34 | €1.37 | €371.25 |
| ES · Casino Channels | 987 | 265 | 1.92% | €0.42 | €1.58 | €419.35 |
| ES · Slots Fans | 773 | 210 | 1.84% | €0.46 | €1.69 | €355.70 |
4. Active vs Stopped
| Pool | Spend | Actions | Blended CPA |
|---|---|---|---|
| Active (12 campaigns) | ≈ €6 216 | 3383 | ≈ €1.84 |
| Stopped (4 on the screen) | ≈ €2 403 | 873 | ≈ €2.75 |
| Full slice (16 campaigns) | ≈ €8 619 | 4256 | ≈ €2.03 |
Examples of Stopped
- CA · Casino Intent: 226 Actions, CPA €2.37, spent €534.55
- US · Slots Communities: 292 Actions, CPA €2.78, spent €812.40
- UK · Slots Audience: 225 Actions, CPA €2.93, spent €658.25
- US · Gambling Audience: 130 Actions, CPA €3.06, spent €397.80
5. Lessons for multi-GEO casino UA
- Primary KPI = Action in the bot; compare GEO only within the same primary event.
- LATAM and ES are often cheaper than DE/US/UK on the same bot.
- Dear GEO (CA/US/UK) — a quick kill, not 'another week of training'.
- Stopped CPA €2.7–€3.1 do not mix with Active operating CPA.
Short Version /casesMore projects Cratos Royalbet, YuraArbitrage_Bot EN.
FAQ
What is the Telegram Ads PlayFame BonusBot case?
Slice Euro of office Telegram Ads for the casino bot t.me/PlayFame_BonusBot. Destination — Telegram bot, primary KPI — Actions. On the screenshot 4256 Actions with media ≈ €8,619 (CPA ≈ €2.03). Active (12 campaigns) — CPA ≈ €1.84. Multi-GEO: MX, BR, DE, ES + Stopped CA/US/UK. Snapshot, not SLA.
How does CPC differ from CPA in the multi-GEO casino bot?
CPC — the cost per click in the bot. CPA — the cost of an Action in the funnel. In LATAM top, CPC ≈ €0.28–€0.34 with CPA €1.14–€1.37; in DE Active CPC is higher (€0.65–€0.85) and CPA €2.16–€2.55.
Which is the best CPA in the PlayFame portfolio?
The best CPA in the screenshot is €1.14 at MX · Casino Channels (251 Actions). Next: BR Casino Communities €1.22 (422 Actions — the volume leader of the top), BR Slots €1.37, ES Channels €1.58.
Which GEO work better in casino Telegram Ads?
In the LATAM (MX, BR) and ES segment, they maintain a lower CPA. DE Active operates at CPA €2.16–€2.55. CA/US/UK went into Stopped at CPA €2.37–€3.06 — more expensive than the operating corridor.
How much does Action cost in the multi-GEO casino bot?
Blended CPA ≈ €2.03 across 16 campaigns; Active ≈ €1.84. Best cells €1.14–€1.69. This is bot Action, not FTD CPA.
Why Stopped CA / US / UK?
Stopped: CA Intent €2.37, US Slots €2.78, UK Slots €2.93, US Gambling €3.06 — higher than Active ≈ €1.84. Typical kill of expensive GEO after matrix test.
Is it possible to repeat CPA €1.14 on another bot?
No as a guarantee. We repeat the method: bot destination, GEO×audience matrix, kill expensive markets, hold LATAM/ES with the best CPA. Pilot is mandatory.
Do you need multi-GEO casino traffic in Telegram Ads?
Let's assemble a GEO×audience matrix and show CPA Actions by Active — as in the PlayFame BonusBot case.